AI Integrated Digital Marketing Program
Course Overview
The AI Integrated Digital Marketing Program is a 4-month, 180-hour hybrid course designed to prepare the next generation of digital marketers. Unlike traditional marketing courses, this program blends core digital marketing strategies with cutting-edge AI tools and workflows, giving learners a competitive advantage in the rapidly evolving digital landscape.
Participants will master the fundamentals of digital marketing SEO, SEM, social media, content, email, analytics while also learning how to integrate artificial intelligence for automation, personalization, data-driven decisions, and campaign optimization. The program is built on 100% practical learning, with live projects, client-based assignments, and portfolio development.
What You’ll Master
- Core Digital Marketing: SEO, SEM (Google Ads, PPC), Social Media Marketing, Email Campaigns, and Analytics.
- AI for Marketing: Generative AI for content creation, AI-driven SEO (Generative Engine Optimization), ad optimization with AI, and predictive analytics.
- Content & Creativity: AI-assisted content writing, video marketing, and creative campaign strategies.
- Website & E-commerce: WordPress, WooCommerce, and integrated e-commerce marketing strategies.
- Marketing Automation: CRM, chatbots, workflow automation, and AI-driven personalization.
- Analytics & Strategy: Google Analytics 4 (GA4), data visualization, and performance-driven campaign strategy.
Course Modules
Module 1: Fundamentals of Marketing
Module 2: Introduction to Digital Marketing
Module 3: Introduction to Google Workspace
Module 4: Mastering AI Platforms (Ft. ChatGpt, DeepSeek)
Module 5: Canva
Module 6: Introduction to WordPress
Module 7: Introduction to SEO
Module 8: Generative Engine optimisation
Module 9: GMB Optimisation (Local SEO)
Module 10: Introduction to SEM
Module 11: Google Ads
Module 12: Quora Ads
Module 13: Linkedin Ads
Module 14: Snapchat Ads
Module 15: Meta Ads
Module 16: Introduction to SMM
Module 17: Performance Marketing
Module 18: Content Marketing
Module 19: Influencer Marketing
Module 20: Email Marketing
Module 21: WhatsApp automation
Module 22: Building a Personal Brand as a Digital Marketer
Module 23: Freelancing Mastery
Module 24: How to Start and Scaling Your Digital Marketing Agency
Module 25: Career Preparation & Job Readiness
Learning Methodology
- Hybrid Delivery: Live interactive sessions, recorded modules, and workshops.
- Hands-On Projects: Work on real client projects to apply strategies in live environments.
- AI Tools in Practice: Gain proficiency with platforms like ChatGPT, Jasper, SurferSEO, Copy.ai, Google AI tools, and more.
- Capstone Project: Design and execute a full-scale AI-powered digital marketing campaign for a real or simulated business.
Who Should Enroll
- Students seeking a career in digital marketing with an edge in AI-driven skills.
- Working professionals who want to upgrade their expertise with AI-powered marketing strategies.
- Entrepreneurs and freelancers looking to leverage AI tools to grow businesses more efficiently.