Advanced Certificate in SEO Strategy & Execution
Course Overview
The Advanced Certificate in SEO Strategy & Execution is a 1-month intensive program designed for professionals and students who want to specialize in SEO at an expert level. Spread across 45 hours in a hybrid learning model (live sessions + guided practice), this program emphasizes hands-on execution over theory.
Participants will learn how to analyse, design, and implement SEO strategies end-to-end—from understanding a client’s business to scaling websites for search engines in the AI era. Every module blends strategy with practice, ensuring you gain both technical and creative expertise to handle real-world SEO challenges.
What You’ll Master
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- YouTube SEO
- E-commerce SEO
- Website Auditing
- Website Structuring & Client Understanding
- Keyword Research & Strategy
- Generative Engine Optimization (AI Search Optimization)
- Advanced Content Writing for SEO
Learning Methodology
- Hybrid delivery: Combination of online and offline interactive sessions, recorded modules, and guided projects.
- Practical focus: Each topic includes real-world tasks auditing websites, building strategies, and optimizing live projects.
- Capstone Project: By the end of the program, learners will execute a full SEO campaign, including audit, keyword strategy, technical fixes, and content optimization for a real or simulated client website.
Who Should Enroll
- Working professionals aiming to specialize in SEO for career growth.
- Students who’ve completed a full digital marketing course and want deep expertise in one domain.
- Freelancers and entrepreneurs who want to drive organic growth for clients or their own businesses.